Brand guide

Toyota lineup.

Toyota sells more vehicles in Arizona and Nevada than almost anyone, and for a reason: legendary reliability, strong resale value, hybrid options across nearly the whole lineup, and ToyotaCare (2 years / 25,000 miles of factory scheduled maintenance) included free on every new one.

Every new Toyota carries a 3 year / 36,000 mile basic warranty, 5 year / 60,000 mile powertrain coverage, and ToyotaCare complimentary maintenance for 2 years / 25,000 miles.

Cars.

Toyota Corolla compact sedan

Toyota Corolla

Compact Sedan
From ~$23Kup to 50 mpg (hybrid)5 seats169 hp / 138 hp hybrid

The best-selling nameplate in world history. Cheap to own, impossible to kill, and available as a hybrid with around 50 mpg.

LEThe entry point: Toyota Safety Sense 3.0, 8-inch touchscreen, wireless CarPlay and Android Auto, LED headlights.
SEAdds the sport look: 18-inch alloys, sport seats and grille, paddle shifters, rear spoiler.
XSEThe loaded one: SofTex-trimmed heated front seats, blind spot monitor, 10.5-inch screen availability, dual-zone climate.
Hybrid LESame LE kit with the 138 hp hybrid at roughly 50 mpg combined.
Hybrid SEHybrid economy wearing the SE sport styling; available AWD.
Hybrid XLEThe comfort hybrid: heated SofTex seats, blind spot monitor, upgraded interior trim.
Toyota Camry midsize sedan

Toyota Camry

Midsize Sedan
From ~$29K44-51 mpg5 seats225-232 hp hybrid

America's midsize benchmark is now hybrid-only: every Camry gets 44 to 51 mpg, with available AWD on every trim.

LEThe value story: full hybrid drivetrain, 8-inch screen, Safety Sense 3.0, up to 51 mpg.
SESport suspension tune, 18-inch black alloys, SofTex-trimmed sport seats, black grille.
XLEThe comfort pick: leather, heated and ventilated front seats, 12.3-inch screen, ambient lighting.
XSEEverything XLE has, sport-flavored: 19-inch wheels, two-tone paint option, sport-tuned chassis.
Toyota Prius hybrid hatchback

Toyota Prius

Hybrid Hatchback
From ~$29Kup to 57 mpg5 seats194-220 hp

The hybrid that started it all is now genuinely good-looking, with up to 57 mpg. The Plug-in version adds around 40 miles of electric-only range.

LEThe mpg champion at up to 57 combined, with Safety Sense 3.0 and 8-inch display.
XLEAdds SofTex heated seats, wireless charging, 19-inch wheels, digital key capability.
LimitedThe touring spec: JBL audio, 12.3-inch screen, heated rear seats, panoramic view monitor.
Plug-in SE / XSE / XSE PremiumThe plug-in line (formerly Prime): about 40 electric-only miles, 220 hp, solar roof available on Premium.
Toyota Crown premium sedan

Toyota Crown

Premium Sedan
From ~$41Kup to 41 mpg5 seats236-340 hp

A tall hybrid sedan that splits the difference between Camry and Lexus, with available 340 hp Hybrid Max power.

XLEStandard hybrid AWD, heated SofTex seats, 12.3-inch display.
LimitedLeather, JBL audio, panoramic roof, ventilated fronts.
NightshadeBlacked-out trim, bronze 21-inch wheels, sport styling.
PlatinumThe performance flagship: 340 hp Hybrid Max, adaptive suspension, two-tone paint.
Toyota GR86 sports coupe

Toyota GR86

Sports Coupe
From ~$31K20-27 mpg4 seats228 hp

A rear-drive, stick-shift sports car for the price of a loaded Corolla. The enthusiast entry point.

BaseThe pure play: 228 hp boxer, 6-speed manual or auto, limited-slip diff, track-ready out of the box.
PremiumAdds 18-inch wheels, heated Ultrasuede seats, 8-speaker audio, adaptive headlights, duckbill spoiler.

Crossovers & SUVs.

Toyota Corolla Cross subcompact suv

Toyota Corolla Cross

Subcompact SUV
From ~$25Kup to 42 mpg (hybrid)5 seats169 hp / 196 hp hybrid

Corolla dependability in a small SUV body. The hybrid gets 42 mpg with standard AWD.

LThe price leader with full Safety Sense and CarPlay.
LEAdds blind spot monitor, alloys, wireless charging availability.
XLESofTex seats, dual-zone climate, power driver seat, moonroof available.
Hybrid S196 hp hybrid with standard AWD and sport styling.
Hybrid SEAdds 18-inch wheels, upgraded screen and seats.
Hybrid XSETop hybrid: SofTex/fabric sport seats, ambient lighting, power liftgate.
Toyota RAV4 compact suv

Toyota RAV4

Compact SUV
From ~$32Kup to mid-40s mpg5 seats236 hp / 320 hp PHEV

America's best-selling SUV, fully redesigned for 2026 and now hybrid-only: 236 hp standard, or a 320 hp plug-in with around 50 miles of electric range.

LEThe core hybrid: 236 hp, FWD or AWD, Safety Sense 4.0, 10.5-inch display.
XLE PremiumAdds SofTex, power liftgate, bigger wheels, upgraded cabin trim.
LimitedThe comfort flagship: ventilated seats, JBL, 12.9-inch display, panoramic roof availability.
SEThe sport entry: firmer tune, black trim, sport seats.
XSESport spec with two-tone roof, 20-inch wheels, upgraded interior.
GR SportFirst ever: GR-tuned suspension and steering, exclusive wheels and aero, PHEV power.
WoodlandThe rugged one: standard AWD, all-terrain tires, roof rails, 2-inch tow hitch, HEV or PHEV.
Toyota Crown Signia premium midsize suv

Toyota Crown Signia

Premium Midsize SUV
From ~$45Kup to 38 mpg5 seats240 hp

The Crown sedan's SUV sibling: standard hybrid AWD, near-Lexus cabin, 38 mpg.

XLEStandard leather, 21-inch wheels, hands-free liftgate, 12.3-inch display.
LimitedAdds JBL audio, panoramic roof, ventilated seats, advanced park assist.
Toyota Highlander 3-row midsize suv

Toyota Highlander

3-Row Midsize SUV
From ~$41Kup to 35 mpg (hybrid)7-8 seats265 hp / 243 hp hybrid

The family workhorse: three rows, available hybrid at 35 mpg, and Toyota resale value.

LEThree rows, full safety suite, 8-inch screen, hybrid available.
XLEThe volume pick: SofTex, sunroof, wireless charging, power driver memory seat.
LimitedLeather, JBL, ventilated fronts, 12.3-inch screen, hands-free liftgate.
PlatinumTops it with head-up display, panoramic roof, rain-sensing wipers, 360 camera.
Toyota Grand Highlander full 3-row suv

Toyota Grand Highlander

Full 3-Row SUV
From ~$42Kup to 36 mpg (hybrid)7-8 seats265-362 hp

The Highlander with a genuinely adult third row and up to 97 cubic feet of cargo. Hybrid Max makes 362 hp.

LERoom for eight with full safety kit; standard hybrid available.
XLESofTex, heated fronts, tri-zone climate, power liftgate.
LimitedLeather, JBL, ventilated fronts, digital key.
PlatinumThe 362 hp Hybrid Max flagship: massaging driver seat, HUD, panoramic roof.
Toyota 4Runner off-road suv

Toyota 4Runner

Off-Road SUV
From ~$42Kup to 26 mpg (hybrid)5-7 seats278-326 hpTows 6,000 lbs

Fully redesigned on the new truck platform with available i-FORCE MAX hybrid power, and it still holds value like a vault.

SR5The foundation: 278 hp turbo, part-time 4WD available, 8-inch screen.
TRD SportStreet-tuned: sport suspension, 20-inch wheels, hood scoop. Pavement performance, not rock crawling.
TRD Off-RoadThe dirt spec: locking rear diff, crawl control, multi-terrain select, KDSS availability. Different mission than TRD Sport.
LimitedLeather-lined comfort with 20s, ventilated seats, premium audio.
PlatinumTop luxury: heated rear seats, HUD, standard hybrid punch.
TrailhunterThe factory overlander: ARB gear, OME suspension, onboard air compressor, snorkel-style intake.
TRD ProThe desert runner: FOX QS3 shocks, i-FORCE MAX standard, TRD Pro-exclusive color. Built for speed in the rough, where Trailhunter is built to carry camp.
Toyota Land Cruiser heritage off-road suv

Toyota Land Cruiser

Heritage Off-Road SUV
From ~$58K23 mpg5 seats326 hp hybridTows 6,000 lbs

The legend returned as a hybrid: boxy, capable, and far more attainable than the old $90K flagship.

1958Round-headlight heritage face, cloth seats, full mechanical capability at the entry price.
Land CruiserThe full spec: SofTex/leather, 12.3-inch display, rear locker, stabilizer disconnect, tow tech.
Toyota Sequoia full-size 3-row suv

Toyota Sequoia

Full-Size 3-Row SUV
From ~$64Kup to 22 mpg7-8 seats437 hp hybridTows 9,000+ lbs

Toyota's biggest SUV, hybrid-only with 437 hp and up to a 9,000+ lb tow rating.

SR5The working spec: 437 hp standard, tow tech, three rows.
LimitedSofTex, power third row, 14-inch screen availability.
PlatinumLeather, air suspension availability, panoramic roof, JBL.
1794The ranch-luxe one: saddle-brown leather, walnut trim, unique badging.
TRD ProFOX-suspended off-road brute with skid plates and TRD wheels.
CapstoneThe chrome-and-walnut flagship: semi-aniline leather, acoustic glass, power running boards.

Toyota bZ4X

Electric SUV
From ~$38Kup to ~250 mi range5 seatsup to 338 hp

Toyota's all-electric compact SUV with up to roughly 250 miles of range and available AWD.

XLEThe range play: heat pump climate, 12.3-inch display, full safety suite.
LimitedAdds 20-inch wheels, heated and ventilated seats, premium audio, digital key.

Trucks.

Toyota Tacoma midsize pickup

Toyota Tacoma

Midsize Pickup
From ~$33Kup to 24 mpg5 seats228-326 hpTows 6,500 lbs

The best-selling midsize truck in America, redesigned with available 326 hp i-FORCE MAX hybrid power.

SRThe work truck: 228 hp turbo, vinyl-friendly interior, full safety tech.
SR5The volume pick: 278 hp, alloys, upgraded cabin, tow package availability.
TRD PreRunner2WD desert style: locking rear diff, lifted stance, 33s, throwback graphics.
TRD SportThe street athlete: sport-tuned suspension, hood scoop, 18s. Not the trail truck.
TRD Off-RoadThe trail truck: Bilstein shocks, electronic rear locker, crawl control, multi-terrain select.
LimitedLeather, power everything, adaptive suspension availability, chrome accents.
TrailhunterFactory overland build: OME forged shocks, ARB steel bumper, onboard air, bed utility bar.
TRD ProThe Baja spec: FOX internal-bypass shocks, IsoDynamic front seats, i-FORCE MAX standard. Race pace where Trailhunter hauls camp.
Toyota Tundra full-size pickup

Toyota Tundra

Full-Size Pickup
From ~$42Kup to 22 mpg5-6 seats358-437 hpTows 12,000 lbs

Twin-turbo V6 power up to 437 hp with the i-FORCE MAX hybrid, and up to 12,000 lb of towing.

SRFleet-grade value with the full twin-turbo V6 and tow tech.
SR5The popular spec: TRD packages available, upgraded cabin and wheels.
LimitedSofTex or leather, 14-inch screen, power tailgate release.
PlatinumHeated/ventilated leather, panoramic roof, HUD, adaptive suspension availability.
1794The western-themed twin of Platinum: saddle leather and open-pore walnut.
TRD ProFOX shocks, i-FORCE MAX standard, skid plates, camo-pattern seats. The desert flagship.
CapstoneThe luxury flagship: semi-aniline leather, power running boards, acoustic front glass, 22s.

Minivan.

Toyota Sienna hybrid minivan

Toyota Sienna

Hybrid Minivan
From ~$40K36 mpg7-8 seats245 hp hybrid

Hybrid-only at 36 mpg, available AWD, and an available onboard vacuum and fridge. The family math is hard to beat.

LEEight seats, power sliding doors, full safety suite, 36 mpg.
XLEThe sweet spot: SofTex, sunroof, power liftgate, second-row sunshades.
XSEThe sporty one: 20-inch wheels, sport bumpers, black accents.
WoodlandAdventure spec: standard AWD, raised suspension, roof rails, 1500W inverter.
LimitedLeather, JBL, rear ottoman lounge seats, digital rearview mirror.
PlatinumEverything: 360 camera, HUD, fridge and vacuum availability, rain-sensing wipers.

Coming soon.

Highlander EV

Expected late 2026

The 2027 Highlander goes all-electric: Toyota's first three-row battery EV for the US, built in America, with up to 320 miles of estimated range and seating for seven.

2027 Corolla

Fall 2026

The world's best-selling nameplate turns 60 with an updated 2027 model: refreshed styling and tech, a limited 60th Anniversary Special Edition, and a starting price of $23,325.

Future model details come from manufacturer announcements and press reports; timing, specs, and availability can change.

Watch.

2026 Toyota RAV4 Reveal: Versatility for Every Adventure
2026 Toyota RAV4 Reveal: Ready for Every Road
2026 Toyota RAV4 Unveiled: The Reveal Event

Questions.

What is the cheapest new Toyota?

The Corolla is Toyota's most affordable new model, typically starting in the low-to-mid $20Ks before taxes and fees. On Broker Black every Corolla listing shows your real monthly payment with your local taxes and fees included.

Which Toyotas are hybrids?

Most of the lineup offers one: the Camry, RAV4, Sienna, Sequoia, and Prius are hybrid-only, and the Corolla, Corolla Cross, Highlander, Grand Highlander, Crown, Tacoma, Tundra, and 4Runner all offer hybrid powertrains.

What is the difference between TRD Sport, TRD Off-Road, and TRD Pro?

TRD Sport is street-tuned: sport suspension and styling for pavement. TRD Off-Road is the trail spec: a locking rear differential, crawl control, and terrain modes. TRD Pro is the desert flagship: FOX racing shocks, maximum ground clearance, and the hybrid powertrain standard. Trailhunter sits beside TRD Pro as the factory overlanding build: built to carry gear far, not run fast.

Does a new Toyota come with free maintenance?

Yes. ToyotaCare covers factory scheduled maintenance for 2 years or 25,000 miles plus roadside assistance, included with every new Toyota.

Which Toyota is best for a family of five or more?

The Grand Highlander and Sienna have the roomiest third rows; the Highlander works for occasional third-row use; and the Sequoia is the full-size option that also tows.